"I want to empower women, I want people to be afraid of the woman I dress" - Alexander McQueen
"Dressing well is a form of good manners." —Tom Ford
About Chloe Prusa
Top Five Questions You’ve Had About Prusa, Answered!
Why fashion design?
I tried fighting being a designer – for years, I tried. I studied criminology after high school, I
wanted to be a lawyer ($$$): but I got over it. I hated it. I hate the law. That’s one of the reasons
why I love fashion: there is no law, there are no rules – I can put a seam anywhere I want. I was
always doodling dresses on my notes in class. It was always in the back of my mind that I could
be a designer. We were traveling to France for the summer. I didn’t have any....French
summer dresses, if you will. It’s hot. It’s posh. It’s FRANCE. My desire to design was born out
of necessity: nothing fucking fit, so I made something that did.
What do you enjoy most about it?
Garment construction; bringing one of my designs to life. I really enjoy fabric manipulation and sewing, but most of all I love details. Painstaking, hand sewn, a bazillion buttons, details. Aspects of design that are about the creative work, and not the technical details.
What are your short-term career goals? If someone was looking to hire you today, what work would you want to do for them?
I want to sew. I’m experienced, I know what I’m doing, but I also know that there’s so much more out there for me to learn. I’d like to work for a designer I really admire: Alber Elbaz, Azzedine Alaia, and since his takeover at Balmain, Olivier Rousteing (to keep it short and
sweet) and learn as much as I can about creating a garment; construction techniques are endless, and I want to become a master of my craft.
I’m looking for a fast paced environment, a challenge: I’m a hard worker who thrives under pressure. For the upcoming show during Fashion Week, I almost wish I had been given two weeks instead of two months – when chaos reigns I’m on point. I hum and haw if I have too much time – in two weeks there’s no time for that shit – your brain is on overdrive and you just get it done. Now I don’t do drugs,
but I feel like that must be what tripping on acid is like. Just so many things flashing at me.
What are your long-term career goals? Ultimately, what do you want to do in the world of fashion?
To build an empire and my own design house: the Prusa name will be known. I want to make unique, never before seen garments and have total freedom of design. I want to be asked for a Prusa original and make something beautiful. I want to work outside of the strict confines the fashion industry has placed on women’s bodies – I don’t fit that mold. I can try on a dress and it fits my top half but not my bottom half (thanks, Mom). Clothes these days are designed for a body type that very few women actually have; even women who allegedly have this idealized body type don’t actually have it – ask Kate Winslet. I want to create clothes for strong women, for a woman whose grinding will not be interrupted. Beyoncé, anyone?
From where do you draw inspiration? What is the creative process like for you?
Inspiration is not research, it’s going for a walk. It can happen anywhere, at any time. I can go weeks and months without being inspired, and then BAM. Life around me is infinitely inspiring. As a leaf falls from a tree, the way it twirls becomes the skirt of a dress. The structure of buildings and architectural details I find really eye catching. I found French architecture especially inspiring – there is nothing like those buildings here in Victoria – it would spark little things in my head: oh, a bustier should have those kinds of lines. Alexander McQueen has been a huge inspiration; he didn’t follow the rules. He put worms in a bustier. Worms. Disgusting; but people loved it. It was radically different and inventive – no one else was putting worms in anything. That’s what I love about him, he was crazy. Thought outside
the box. He was a true revolutionary. He had an air and an attitude that was arrogant – “give me time and I’ll give you a revolution” – I found that so attractive – he knew what he wanted, knew he would get there and didn’t care about anything else. And I really connect with that – I want to show my clothes to the world, and there isn’t a single reason that I can’t.